If your business isn’t using a blog as a marketing tool, you are missing out on a lot of opportunities. A blog not only gives you a chance to bring in new business, but it’s also one of the simplest ways to interact with the clientele you already have, making sure they continue to give you their business.

Shopping is no longer what it use to be. If your business is not building and continuing to develop an online presence, you’re willingly taking a back seat to your competition. When you consider the role blogging contributes to a digital audience and the other benefits it adds to your business—no marketing strategy is complete without a blog that you update on a regular basis.

Here are just a few quick reasons why your business needs a blog and examples of how it to use it.

Stay Ahead of the Competition

Let’s face it. You’re not the only one offering the products or services your business provides. That said, there isn’t another business out there that is identical to yours.

Because of this, you need to find as many ways as possible to separate yourself and stand out from your competitors. A blog is one of the easiest ways to accomplish this. Blogging allows you to create a personal voice.

It’s also the only employee you will have that works more hours than you do. Anytime, day or night, your blog is there to spread your company’s message. Long after you’ve closed the doors or shut off the lights, your blog should be used to grab the attention of potential customers, leaving them begging for more of whatever it is you have to offer.

Provide Extra Detail

In the fast-paced world we live in today, a well-maintained blog gives you an extra opportunity to go back and provide additional detail of what it is you do or sell. It’s a chance to capture a potential customer’s imagination.

Regardless if you use a blog to provide stats and facts or to tell stories of what you’ve been able to do for others, a blog allows you to put the name of your business in the front of a buyer’s mind.

Get to Know your Customers

Blogging is an excellent way to allow your customers to get to know you on a more personal level. The more someone knows about you, the more likely he or she will remember your name in conversation with others. Your business will no longer feel just as someone the person is merely giving money too. We tend to conversate more about what we know best, and this is truer when you use your blog to give advice. Your business will become more of a “go to” place for customers. Somewhere they know they can turn for answers. The guidance also makes them feel like they are getting more for their money and is a great way to recommend more products or services they may not have realized they needed.

Want to start a blog?

Contact Decatur Digital Solutions about adding a blog to your website and our contract copywriting opportunities.